Join TownTalk!
Introduction
TownTalk’s national network of web sites covers over 140 towns across the UK helping town centre managers and urban regeneration teams to promote their towns and build strong relationships with key stakeholders.
TownTalk is more than just a collection of web sites however. Each site comes with a password protected Control Centre to enable approved users to easily update News, Events and the Business and Shopping Directory.
The features of the sites include:
- Interactive Map
- News
- Events
- History & Heritage
- Town Centre Management
- Out & About
- Postcards
- Famous People
- Local Links
But it doesn’t end there, each site can be tailored to suit the needs of the individual town or city with additional features such as:-
- Investment Opportunities
- Property Search
- Markets
- Restaurant Guide
- Jobs
Individually, the sites offer shoppers and visitors a virtual introduction and comprehensive profile of each town or city. Collectively, the TownTalk network is building into a national resource, with the backing and support of the London Development Agency, the Dti and the European Regional Development Fund.
If you are responsible for managing your town, either as a Town Centre Manager, Trade Association, Council, Local Partnership or simply a business that appreciates the benefits of working with fellow stakeholders to promote the centre, then TownTalk is for you.
You can join TownTalk by simply sending us your details and telling us a little about yourself or your organisation. Establishing a TownTalk site is incredibly cost effective thanks to the economies of scale. And of course, you have the confidence of knowing that you have a highly dedicated technical support team, ensures that there are never any problems with the content or running of the site.
Benefits
Becoming a TownTalk partner enables you to have unlimited access to the site content via a highly sophisticated, yet simple-to-use Content Management System. You can upload pictures, text, images; the site even carries video and live web cam data if required.
And the sites are fully self financing, generating an income stream for your organisation through advertising revenue, paid for by the very local businesses who enjoy the benefits the site brings.
If your town has a web site that can achieve all this, it is likely to cost many thousands of pounds to run. TownTalk specialise in town centre sites, and unlike “Web Development” companies, we have produced software that can be shared throughout the network, saving each town literally tens of thousands of pounds. TownTalk sites feature higher in Google than any other comparable site. In many cases we are “Number 1” by town name and in most cases we are in the top ten.
If your town site can achieve all that, then maybe you don’t need TownTalk, but if you feel you are missing something, why not get in touch!!
We guarantee that a TownTalk site will achieve better Google positions and increased visitor numbers!!
Tailored Packages
Tailoring a TownTalk site to your own specification.TownTalk sites don’t HAVE to all be the same. Of course many of the features will be relevant in all towns, such as Restaurant Guides and What’s on Calendars.
However nearly all towns have unique challenges and attractions that need special attention, and these can be built into the site too.
Logos, colour schemes and Partnership design work can all be accommodated to help promote the town and the organisations behind its regeneration.
Sustainability
TownTalk sites attract more visitors than almost any other localised web sites. Football team sites always pull in huge numbers of visitors, but if you look at most of our sites, we are invariably right up there, often at the top in Number 1 position.
As a result local businesses have come to recognise the importance of the internet as a means of getting their message across. Newspaper readership is falling across the UK by around 5.2% year on year (source; BBC Radio 4 Today Programme). Similarly TV revenues are falling. Internet advertising is growing at a rate of 41.2% year on year (source: Price Waterhouse Coopers), and now exceeds the revenue of national newspapers.
Taking these factors into account, TownTalk sites are incredibly well positioned to provide effective advertising in the local community, generating significant revenues which will help to sustain all the costs associated with the site itself, and generate additional income to help support other worthwhile projects.
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